The new third-generation Apple TV will include the high-definition, 1080p version of Netflix, in addition to integrated signup and payment, Netflix said Wednesday.
Moreover, the previous, second-generation Apple TV will also add the signup and payment options, Netflix added.
What does this mean? New Netflix customers won't need to sign up for Netflix via the PC and enter their credit card and billing address. Instead, Netflix will read the billing information attached to their iTunes account and simply apply it to Netflix. Netflix charges will appear on the iTunes account.
Once that's done, users will be able to watch "thousands of hours of great movies and television streaming on Netflix in 1080p high definition" via Netflix, the company added in a blog post. Apple allows customers to rent and buy movies and TV shows via iTunes, but did not announce a subscription service that would compete with Netflix.
Apple announced the new 1080p Apple TV at an event in San Francisco on Wednesday, alongside a new iPad with LTE support and a Retina Display.
The new Apple TV includes a new interface, which looks quite a bit like iOS, including icons, apps, and Apple's Cover Flow. The update also means that iTunes in the Cloud now supports movies, providing access to already-purchased movies via iCloud. Users will be able to buy a movie from the iTunes store and watch it instantly on the new high-definition Apple TV. AirPlay will also allow users to stream or mirror content from the iPad or iPhone 4S to the Apple TV.
Netflix began certifying devices for "Netflix HD" last year, with OMAP devices. Netflix movies encoded in standard definition are streamed in that format, but other content can be provided in 720p and up to 1080p, depending on the available bandwidth and the end device. One exception? The RIM Blackberry and the PlayBook tablet, which Netflix has said it will not support.
"Various devices do 1080p HD, including [the Sony] PS3,[Microsoft] Xbox 360, Roku and several mobile devices. It is new to Apple TV but not new to Netflix," a Netflix spokesman said via email.
The new sign up and payment experience on Apple TV is available wherever Netflix is, including in the U.S., Canada, Latin America, the United Kingdom and Ireland, Netflix said.
For more from Mark, follow him on Twitter @MarkHachman.
Source: http://www.pcmag.com/article2/0,2817,2401271,00.asp?kc=PCRSS05039TX1K0000757
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