eCommerce Recommendation Site Uncovet Wants To Own The ?Style Graph?

Uncovet is launching to the public today as a recommendation engine for offbeat clothing and design items. Founder Heather Lipner tells me that the larger play is using data received from purchases and social shares to capture user's "style graph." The company considers itself a spontaneous recommendation engine like Fab and Ofakind, except focusing on personalization, current trends and seasons vs. inventory it needs to unload. Like Fab, users get rewards and discounts for signing up their friends and followers.

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