Social media managers looking to prove their ROI of what they do, today have a new option for tracking social analytics, thanks to the official public launch of a service called
Ohtootay. Crazy name aside, the solution lets companies track their efforts on Facebook, Twitter, Pinterest and elsewhere. But one of its more unique features in this crowded space is something which allows businesses to track their posts posts all the way through to website conversions, even when the original post didn't point directly to their e-commerce site.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/52eTwUjemCM/
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