Localytics Raises $5.5M Series B, Launches Analytics-Linked App Marketing Platform

Mobile app analytics firm Localytics is introducing a brand new marketing platform, in what seems like a natural new direction for the company, since it takes the insights they've been providing via the data they collect for app developers and provides a way to act directly upon that insight. It makes its analysis instantly actionable by providing a conversion opportunity, for instance, for a customer who's abandoned their shopping cart, or by delivering a timely message that anticipates a user's next likely move.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/7CosJjjtfg8/

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